The following are examples of wireframes and prototypes I worked on for Nexxus Marketing. I used Sketch to build out my wireframes and InVision to make them into clickable prototypes.
Nexxus Marketing is primarily used for pharmaceutical marketing campaigns. It allows marketers to create campaigns using different tactics (e.g. email) and reach out to large groups of patients and health care professionals using segmentation logic.
One of the biggest issues we witnessed during the user interviews was the long wait times for pages to load. The current model for loading in Nexxus Marketing is a full page load. The user cannot see any content until everything has been loaded on that page.
My exploration involved looking at a partial page load. Different parts of the page would load at different times. In this example, the page contains a dataform and a table underneath. The dataform fields would load quickly because that remains consistent. As the data loads, placeholders appear to occupy the empty space. This allows the illusion of a faster page load.
View the prototype here in Invision. Note that only certain parts of the prototype are clickable.
One of the top roadmap items for Nexxus Marketing was to reskin the user interface with our internal design language called Apollo. This was an interesting exploration which revealed that reskinning Nexxus Marketing was not enough. There were still many design components missing from the Apollo design library and certain elements didn't work well together. Changing the user interface was simply a partial step to solving the other major problems within Nexxus Marketing
This example shows a campaign element overview page with Apollo stylings. View the prototype here in Invision. Note that only certain parts of the prototype are clickable.
This was an exploratory exercise that challenged me to look at how Nexxus Marketing could appear on mobile. I was taking a "mobile first" approach and trying to identify what information was the most important to users.
The example above shows a contact list with quick statistics listed above. Users could tap to the right or left to see more quick statistics about their contact database.
The user can collapse the statistics section to focus only on the contacts table.
This exercise also allowed me to explore what tables could look like on mobile. This example shows how sorting the table could be treated.
Search is not very well established in Nexxus Marketing. I wanted to look at what Search could look like, how it can behave (show historical searches vs. displaying suggestions), and how results could be displayed.
All of these explorations are combined in one prototype. View the prototype here in Invision. Note that only certain parts of the prototype are clickable.
See more of Denise's work at deniseborges.com.